We are the quiet, kind kid in your class who is happy to help, and explain things in a way that is easy to understand.
Human truth.
We prize understanding before outcomes, as understanding is the precursor to sustainable solutions. Empowerment comes from understanding ouselves.
Digbi's tone.
Both written and visual, our tone is brainy yet easy to understand. Considerate. Playful and light, soft, and rounded.
Link disabled
When I joined Digbi, there was no brand to speak of.
In my spare time, I made a gut microbiome named Phil.
He wore glasses, named for the designer who hired me.
Pretty quickly, Phil garnered fans everywhere he went.
So I added him more and more into our projects.
He was soft-spoken, helpful, and made people feel good.
A bright, fun brand emerged around his friendly persona.
To learn more about this page, just tap the info button.
When I joined Digbi, there was no brand to speak of. In my spare time, I created a gut microbiome character named Phil—glasses and all, inspired by the designer who helped me land the job. Phil quickly garnered fans wherever he went, so I incorporated him more and more into our projects. His soft-spoken, helpful nature made people feel good about Digbi, and soon, a bright, fun brand emerged around his friendly persona.
➡️
Rooted in Empathy and Understanding
Digbi’s ethos is much like the quiet, kind kid who’s eager to help, but never pushy.
We prize understanding before outcomes, believing insight fosters truly sustainable solutions.
By helping people learn about themselves, we empower them to make lasting changes.
“Helping people feel good” isn’t just a slogan; it’s the heart of everything we do.
➡️
Expressed in Design
We translated that warm, approachable feel into every visual and interactive element.
Soft, rounded corners and simplified 3D geometry mirror our user-friendly approach.
Bright, cheerful colors spark joy and invite curiosity, just like Phil does.
Playful touches—simple animations, friendly characters—add a layer of fun without being overbearing.
➡️
Carried Through Communication
It’s not only about how it looks; the Digbi brand also speaks in a calm, supportive voice.
Our tone is “brainy yet easy to grasp,” keeping complexity approachable.
We focus on clear language and a positive, uplifting cadence that encourages exploration.
Every interaction—from product tutorials to user messaging—is rooted in empathy, understanding, and a gentle push toward better health.
