We are the quiet, kind kid in your class who is happy to help, and explain things in a way that is easy to understand.
Human truth.
We prize understanding before outcomes, as understanding is the precursor to sustainable solutions. Empowerment comes from understanding ouselves.
Digbi's tone.
Both written and visual, our tone is brainy yet easy to understand. Considerate. Playful and light, soft, and rounded.
Typography
Source sans pro
Selected for it’s playfulness, while sill being legible.
The quick
Hero | 64px | -5px spacing
brown fox
H1 | 40px | -2px spacing
jumped over the
H2 | 32px | -1.5px spacing
lazy dog. The quick
H3 | 24px | -1px spacing
brown fox jumped over
H4 | 18px | -.75px spacing
the lazy dog. The quick brown
H5 | 15px | -.5px spacing
fox jumped over the lazy dog.
H6 | 12px | -.25px spacing
Chunky tightly spaced headers
We use semibold, lighter, wider spaced text with taller line-heights to create easier to read long strings of text.
Voice
Enthusiasm
Humor
Formality
Respect
We coach enthusiastically, never judge, and always encourage improvement.
What to do
Be genuinely upbeat but read the room. Some chats need a matter-of-fact tone, but stay encouraging overall.
What not to do
Don't be overly pumped every time. Excessive enthusiasm dulls impact, especially when serious focus is needed.
We are lightly funny, within reason, and never over-the-top or snarky.
When to use humor
Use gentle, upbeat humor in quick chats or when celebrating wins. Try to not overshadow important topics.
When not to
Avoid humor in sensitive, complex issues or personal struggles. Stay empathetic, respectful, and focused on well-being.
We stay casual and clear. Avoid stuffy formality and keep directions simple.
What to do
Be casual and concise, like a friendly coach. Use everyday words and short sentences. Keep it direct and easy.
What not to do
Don't be stiff or overly formal. Avoid big words or lengthy explanations. Legalese and pompous tones alienate users.
We respect personal journeys and treat user info with care.
What to do
Honor each journey with empathy. Validate experiences and use careful language to protect details and privacy.
What not to do
Avoid dismissive tones and trivializing struggles. Never mishandle details or compromise privacy.
Level of
Enthusiasm
Humor
Formality
Respect
Colors
Primary
Celebrate
Alert
Neutral
Our blue is vibrant, inspires energy and trust, and is used for clickable elements, buttons, and inputs.
Our green signifies achievement and vitality, marking task completions and good health.
Our orange warns of issues and signals needed improvement, used for health alerts but also progress.
Our gray provides a balanced backdrop, letting vibrant colors pop and ensuring clear visuals.
primary_100
primary_70
primary_40
primary_20
primary_10
celebrate_100
celebrate_70
celebrate_40
celebrate_20
celebrate_10
alert_100
alert_70
alert_40
alert_20
alert_10
neutral_100
neutral_70
neutral_40
neutral_20
neutral_10
Link disabled
When I joined Digbi, there was no brand to speak of.
In my spare time, I made a gut microbiome named Phil.
He wore glasses, named for the designer who hired me.
Pretty quickly, Phil garnered fans everywhere he went.
So I added him more and more into our projects.
He was soft-spoken, helpful, and made people feel good.
A bright, fun brand emerged around his friendly persona.
To learn more about this page, just tap the info button.
When I joined Digbi, there was no brand to speak of. In my spare time, I created a gut microbiome character named Phil—glasses and all, inspired by the designer who helped me land the job. Phil quickly garnered fans wherever he went, so I incorporated him more and more into our projects. His soft-spoken, helpful nature made people feel good about Digbi, and soon, a bright, fun brand emerged around his friendly persona.
➡️
Rooted in empathy & understanding
Digbi’s ethos is much like the quiet, kind kid who’s eager to help, but never pushy.
We prize understanding before outcomes, believing insight fosters truly sustainable solutions.
By helping people learn about themselves, we empower them to make lasting changes.
“Helping people feel good” isn’t just a slogan; it’s the heart of everything we do.
➡️
Expressed in design
We translated that warm, approachable feel into every visual and interactive element.
Soft, rounded corners and simplified 3D geometry mirror our user-friendly approach.
Bright, cheerful colors spark joy and invite curiosity, just like Phil does.
Playful touches—simple animations, friendly characters—add a layer of fun without being overbearing.
➡️
Carried through communication
It’s not only about how it looks; the Digbi brand also speaks in a calm, supportive voice.
Our tone is “brainy yet easy to grasp,” keeping complexity approachable.
We focus on clear language and a positive, uplifting cadence that encourages exploration.
Every interaction—from product tutorials to user messaging—is rooted in empathy, understanding, and a gentle push toward better health.
