The app that makes your health journey personal, powerful, and fun—track, learn, and grow with a smile!

Reduced onboarding drop-off rates
from 17% to 3%. Check it out yourself!

Get on board!

Modular
design.

Our modules guide users through their health journey with personalized tasks and insights. Easy to adjust and track, they allow the product and engineering teams to refine and improve them over time.

Modules increased our 4-week user
retention by 3x. Try it yourself!

See a module

Keeping it light.

We created playful illustrations for things like empty states, so even if a user wasn't fully engaged, their app would feel alive and fun.

Keeping it fresh.

Videos, podcasts and blog posts are provided along the way as educational content to keep the user informed and engaged.

Your favorite track.

Users can track more than 15 different items to help them work toward their unique goals.

Weight
CGM
Meals

89% reported improved digestion. Experience
our habit forming gut logging!

Build a habit

All kinds of ways to learn.

Everybody learns differently, so we provided lessons in several different ways.

Diagrams
Interactive elements
Videos

Insightful reporting.

We provide reports on users' gut biome and genetics, linking them to diet and lifestyle choices.

Concepts
Summaries
Deep dives

Engaging animations.

Strategically placed animations add a playful touch, reinforcing our brand and keeping users engaged throughout their journey.

After finishing the company website, I was asked to work on the app.
I worked closely with engineers to stabilize and improve it.
We brought the design system in line with the brand.
Then, we brought the brand to life through animations and design.
The app experience became more inviting and playful.
In the end, it turned out great and reflected our values.
I learned valuable lessons in design, teamwork, and testing.
To learn more about this page, just tap the info button.

The past few years, I spent my time redesigning our mobile app. While I don’t code software, I created all the designs and /assets, working closely with the coaching, science, and engineering teams to align the app with our playful, bright brand. The app guides users through personalized modules, tracks key health metrics and lifestyle choices, and offers insights from genetic and gut biome reports—empowering users with engaging, actionable tools.

Alignment

Crafted a playful, simple design that fit Digbi's identity through thoughtful collaboration and learning.

  • Transformed the app by aligning it with our website’s design system—developing a cohesive, reusable framework that balanced creative goals with technical needs and enhanced the experience with subtle animations and visuals.

  • Established long-term documentation and processes to ensure a smooth evolution of the app.

Beginnings

Crafted an inviting and straightforward onboarding process that set users on the path to success.

  • Simplified early user flows across web and mobile, cutting onboarding drop-off from 17% to 3%.

  • Developed a pared-back yet informative process that provided an overview of the program and equipped users with the essentials to kick-start their journey.

Modules

Crafted personalized modules that educated users and simplified tracking for engineers and the product team.

  • Designed educational modules using Atomic Habits principles, which boosted 4-week retention by 3x, earned an “excellent” NPS rating, and made module adjustments easier for engineers while streamlining tracking for the product team.

  • Created a meal rating index to assess food density, increasing logs by roughly 60%—and later introduced AI evaluation to boost logs another 20%.

Habits

Empowered users with clear, insightful, and actionable health feedback through a habit forming tracking experience that was both obvious and rewarding.

  • Built tools to track key metrics like weight, blood pressure, and CGM alongside lifestyle factors such as sleep, stress, and exercise.

  • Streamlined logging and added wearable syncing, which led to 76% of users losing weight and 89% reporting better digestion.

Digbi

App